Rappers Not Sweating Album Sales Thanks to Concert Revenue

  

 

We have all seen the rise of file sharing programs like Napster, Limewire, Kazaa, etc., over the last decade and the negative effects they have had on worldwide album sales, especially those of hip hop artists. However nowadays rappers don’t seem too caught up with how many CDs they sell, but instead are more focused on how much of themselves they can sell.

Don’t get me wrong, artists do make a substantial amount of money through legal digital downloads via iTunes or Amazon, but it’s hard to argue that a majority of our favorite rapper’s chains and cars are paid for by the ticket stubs that we all have stashed away somewhere.

For example, according to a LA Times articles by Randy Lewis, in 2011 Lil Wayne made about $43 million from album and singles sales. Compare that to the $44 million he made while touring and you can see that all that time on the road paid off.

The super team of Jay-Z and Kanye West, or The Throne, had a highly successful international tour that garnered about $48 million worldwide; nearly tripling the revenue they made from their joint album (17 million).

A huge reason why hip hop artists are bathing in the limelight more and more is that they actually receive a bigger cut of a bigger pie from touring. In an article on MinorityFortune.Com entitled “How Much Musicians Really Make in the Industry” , it shows that on average, musicians typically only receive about 13% of total album revenue, while the label and its distributers take the remaining 87%.

With tours, the money is split up by only the artist and the concert promoter (like Live Nation and AEG Live). The concert promoter is in charge of finding venues, marketing and advertising the tour and also the on-site staff. After all that is paid for, the artist takes their hefty percentage of the tour’s profit (sometimes up to 35% of the concerts ticket sales and even 50% of the merchandise) and take it straight to the bank.

So what have we learned from all this?

Don’t feel too bad when you hear about your favorite rapper’s new album being leaked. Odds are they don’t really mind because at the end of the day, all those people who have “illegally” downloaded their music will be the same people legally purchasing tickets to all their sold out shows.

Advertisements

#TheWalkingDead Tweet Chat Reflection

I love the show “The Walking Dead.” Point blank.  End of story. Every Sunday at 9 p.m., my girlfriend and I eagerly drop everything that we are doing so that we can put all our attention on the hour long show while looking, well, just like mindless zombies ourselves as we watch the twisted storylines and zombie killing action take place.

The show (which began airing in October 2010) takes place in a post zombie-apocalyptic world, and takes many cues from classic zombie movies but also incorporates modern drama and situations. So you know I was more than excited to participate in #TheWalkingDead tweet chat that was going on.

Recently I had discovered that The Walking Dead was actually based off of a comic book written by Robert Kirkman. I went ahead and posted “So how come i never knew that #TheWalkingDead was a comic book before?” and I soon began receiving notices of other people informing me of how the comic transitioned onto the small screen.

My most frequent participants in the tweet chat were @paige_stricklin  and @Skulleeroz3334 who seemed like they were even bigger fans than I was.

A couple of topics I brought up were about favorite characters (a surprisingly few amount of people chose Rick, the main character) and also about favorite episodes (I chose the most recent one at the time, which had several main characters die, while many Tweeters chose last season’s finale episode)

The tweet chat really allowed me to connect with other people who had the same passion about the show as I did and also helped me learn facts and stories about the show that I would never have learned otherwise. I even gained a couple followers out of it!

My advice: If you have an interest about something, just hashtag it and wait till the mentions start piling in! In the meantime, you’ll know where to find me on Sundays at 9 (but don’t comment me, I won’t check it till 10!)

 

My Journey to Public Relations

                             

My dream of becoming a “PR Guy”, did not start from just one isolated incident like some would claim, but derived from several experiences that aided in my realization of my true strengths…and also some of my weaknesses.

The earliest of these experiences occurred when I began taking a TV Production course during high school. I was given a chance to be one of the first underclassmen to be an anchor on the school morning show. I realized I had great exuberance when communicating to a large group of my peers which was reinforced by the praise I received from not just students, but also other teachers as well.

While I was in high school I heard that if you could write well, you could get any job you wanted. Apparently those words stuck because I immediately joined both the school’s yearbook and newspaper staffs.  I was able to practice my writing while also refining it to the point where I actually started to love doing it.

Midway through my senior year I knew that Mass Communications would be my major of choice. It combined my love of public speaking as well as my passion for writing (and also conveniently excluded having to take those excruciatingly boring science classes.)

Although those experiences developed the framework of what I wanted to do with my life, the light bulb in my head truly turned on during a chance meeting I had while working as a sales associate at a brand retailer.

I learned more about communicating with people while working retail than I have in any college course I have taken up to this point. I had to really develop myself as a “chameleon”, meaning that I could speak and relate to all types of people. Needless to say I became a top seller rather quickly.

After one particular successful sale, the nice lady I was helping offered me an unpaid internship in the public relations division of her company. I was flattered, however hearing “unpaid” and not exactly knowing what public relations was I declined (looking back, I probably should have kept her card….)  I went home and started researching what PR professionals did. Networking, persuasion, writing, event planning, public speaking; all of these traits of PR appealed to me like chocolate cake appeals to young, chubby children.

Once I started my classes at USF, my fascination with PR only grew; I was able to meet and speak to many actual “PR guys” through classroom visits and also learned many of the ins and outs of actual PR settings.

Now that I got my feet wet, acquiring an internship is the next step to make my dream a reality, so any firm looking for a passionate young mind who puts their all into their work, feel free to contact me.